SKC

NEWS

SK nexilis steps up the Joy’n Jeongeup project to revive the local economy
2022-04-10


  • Open the Office-in-Office, the third
    Shop-in-Shop location on the 8th
    ··· expected to be a community forum for local residents and young
    entrepreneurs

  • Launching the Youth Startup Support Program
    with Jeongeup City
    ··· planned
    to extend training and consulting services valued at KRW 150 million to 10
    teams for 3 years





 



SK nexilis, SKC (CEO
& President: Woncheol Park)’s
investment arm specializing in rechargeable battery foil businesses, opened the
third location of the Joy’n Jeongeup Shop-in-Shop program in Jeongeup City,
Jeonbuk Province, which is home to SKC’s domestic production _ base_. The Joy’n
Jeongeup project was launched by SK nexilis in partnership with Jeongeup City
to lay the groundwork for shared prosperity with local communities, the first and
the second shop-in-shop of the project were opened last October.



 



On the 8th,
SK nexilis held an opening ceremony of Office-in-Office which is the third shop-in-shop
of the Joy’n Jeongeup project. The Office-in-Office renovated an unused retail
store on an upper floor above the first shop-in-shop of the project, it is expected
to be utilized as a venue for youth startup training to be launched jointly
with Jeongeup City as well as collaborate with eligible entrepreneurs and a community
forum always accessible by local residents. Social enterprise underdogs will be
in charge of operating the office.



 



The shop-in-shop has
been conceived to provide distribution channels for young entrepreneurs and
attract visitors from outside Jeongeup in a bid to revive the local economy. The
first shop-in-shop is occupied by a brunch café +QQQ serving Jeongeup’s
specialty products including fruit jam and butter whereas the second location
is used by a customized perfume shop Aroma Mood, selling fragrance products reminiscent
of Jeongeup. The third location, Office-in-Office, was planned to be a space
freely open and accessible to all.



 



In the second
annual half, different tenants will be invited to replace the existing popup
stores in the first and the second shop-in-shop, the fourth shop-in-shop will
be opened in their neighborhood. As the project evolves as planned,
Cheonbyeon-ro of Jeongeup dotted with the shop-in-shop, will be turned into a
signature street of Jeongeup City. Food director Jeong Heui-jin at the first shop-in-shop
is an example of how beneficiaries of the shop-in-shop program leverage their
know-how from shop-in-shop operation to open their own shops and settle down in
the city.



 



SK nexilis is also actively
fostering local young entrepreneurs essential for a bustling local economy. The
company launched the 2022 Youth Startup Support Program on the 5th with
Jeongeup City to provide training, consulting services and finance upfront
startup capital to local young entrepreneurs with potential. A preliminary
young entrepreneur training program will be conducted with 13 teams for 10
weeks until June. Ten teams of excellence will be selected and be en_ title_d to
financing support valued at KRW 150 million 
for three years as well as various consulting programs.



 



Furthermore, the
Joy’n Jeongeup Project will be extended in scope to cover business capability
consulting for small business runners in Jeongeup, develop local tourism
contents and organize local festivals.



 



A source at SK nexilis commented, “The Joy’n Jeongeup
Project will deliver diverse programs and content freely accessible by more
citizens, young entrepreneurs and visitors of Jeongeup in a bid to revive the
local economy and _ create_ greater social value.” [End]






[CEO Lee
Jae-hong
at SK nexilis (fifth from the left at the back row)
and other SK nexilis executives and employees pose for a commemorative photo on
the 8th in celebration of the opening ceremony of Office-in-Office,
the third shop-in-shop of the Joy’n Jeongeup Shop-in-Shop Project in Jeongeup
City, Jeonbuk Province, home to their production _ base_.]









[Mr. Ahn Tae-yang running Aroma Mood, the second shop-in-shop
of the Joy’n Jeongeup Project, is showing CEO Lee Jae-hong at SK nexilis (right) around his
shop-in-shop.]